RealCurrents

Raymond’s lament about how CNN has degenerated into the “Celebrity News Network” got me thinking about media and journalism again. I realize how important the media folks are, how much they influence the conversation, and I know it’s essential to keep pushing for improvements in that industry. I, for one, am certainly a fairly dissatisfied customer.

Raymond’s complaint brought up at least two things that particularly annoy me about the media:

1. Journalists seem to be really BAD at ever covering stuff that would actually be useful to know about. We hear about disasters all over the world and, of course, whatever mess (or island resort) Paris Hilton may be in at the moment. Nevertheless, there’s all kinds of practical stuff that we hardly ever hear about. I wrote about one such example, changes in credit card minimum payment rules, back in 2005.

I encountered another example this afternoon, when I was picking up one of my kids from work, and the subject of the minimum wage hike came up. He was wondering when the first increase would go into effect and how much it would be (i.e. whether he’d get a raise). I really don’t know. I think it’s sometime next winter, but I guess information like that is just too practical for the media to bother with.

There’s a lot of examples like that, of missed opportunities to be helpful, across most all the media, and I’ll try to point out more in the future (see the Journalism category).

2. It used to be there were 3 TV networks, only AM radio, etc., but now that we’ve got a zillion channels, they STILL can’t seem to focus on a specific topic. In other words, an awful lot of media channels are all chasing the entire market, rather than specializing.

CNN isn’t the only channel that’s lost its focus, but what’s more frustrating is that with so many more channels available (and so many owned by major media players), they still won’t specialize.

Radio provides perhaps the best test case, at least here in the Houston area, where we still don’t seem to have a dedicated news station, even though ClearChannel has bought several of the top AM stations. In fact, it’s gotten worse, as long-dominant KTRH 740AM lost a lot of its news coverage (and apparently its staff) after the 2004 election, and is just a shell of its former self.

Why can’t a huge media company like ClearChannel have at least one 24 hour news station in a big market like Houston? The obvious answer is they think they can make more money by changing formats all day long, from morning news to Rush Limbaugh to local talk to sports to UFOs, etc. That may work for them, but the longer this goes on, the more I just lose interest.

I wrote recently on All Things about how most of society STILL isn’t taking information overload seriously, and the major media are prime culprits. It’s not just broadcast media, either. It never ceases to amaze me, for example, how many ads I get for print magazines. Don’t they realize I’ve already got a pile of magazines I can never find time to read?

For years Americans have seemed to be relentless consumers of more and more media output, whether TV shows or sporting events or newspapers, books, etc., but I can’t help but think we’re nearing a limit, and that the winners in the media are going to be the ones who help us to find the right information, and package it for us in easy-to-swallow bites.

Google is perhaps the best example of this currently, of a business that helps us to overcome information overload, to cut a swath through the jungle to just what we’re looking for. In other words, Google is actually helpful, and they’ve been richly rewarded for it.

What I’d like to see are broadcast channels that are actually oriented toward my needs, to where my needs are placed first, and advertising comes second. This will seem ridiculous to traditional media types, but in my view, there’s an incredible amount of media out there, and I’ll just go somewhere else. Who knows, maybe I’ll get my weather updates from Twitter before long. After all, I can’t hardly find them on KTRH anymore.